About Ralston

We are proud to call Dallas our home, and it has been since 1976 when Doug Ralston founded Ralston Outdoor Advertising. And it’s our business to know Big D. We know the roads and the highways. We know the traffic patterns, the demographics and exactly what billboards work in our market. We know how to get your message seen in our town.

Ralston Outdoor Advertising is the largest, independent outdoor advertising company in Dallas, Texas. We offer a variety of billboard types and sizes including digital and static bulletins throughout the greater Dallas-Fort Worth metroplex and other North Texas locations. In addition, we have one of the largest inventories of billboard units on surface streets in the city, and we provide locations that service the Hispanic market.

For 40 years, it has been our mission to provide the best customer service and individual attention along with flexible terms for all of our national and regional customers, which include Chevrolet, Heineken, Tecate, Humperdinks, Whataburger, UT Southwestern and Baylor Hospital. From the initial sale to copy layout and production to the installation of your billboard, we are a full-service outdoor advertising company. With our vast experience, our team can help you create an outdoor campaign and select the locations that best suite your needs and budget.

We’ve got you covered in Big D! Give us a call or submit a quote request for information on available locations and pricing.
Meet Our Team Download our media kit Meet Our Partners